First KIA Blog

First Kia of Simi Valley, California proudly stood as the most recent ALG Industry Report announced that Kia Motors America is now the ‘Most Improved Mainstream Brand’ in the Residual Value Awards. ALG provides accurate and up to date informations of the current economic and industry events impacting car residual values.

The result was already expected as the car company had enjoyed a record in the year 2010 when the car-maker reached milestones which includes a new full-year sales record of 56,268 units, a 16th consecutive year of market share growth and the commencement of the company’s first and original American-built SUV, the Sorento.

Seven new models of Kia brand during the past two years have already been introduced and throughout this dynamic launch cycle, Kia Brand have maintained its commitment to offering stylish and fun-to-drive automobiles with the technology, convenience and safety features that every buyers desire. Due to the latest acknowledgment of ALG, it has contributed to another success and a continued rise in buyer’s awareness and trust in the Kia Brand.

Michael Sprague, the Vice-president of communications and marketing, KMA once quoted “We are committed to staying ahead of the curve and challenging the industry with our new product offerings, as evidenced by the launch of the all-new 2011 Optima and upcoming launches of our first-ever hybrid and turbocharged vehicles in the US”.

An important key gauge of consumer confidence in a vehicle is its residual value. This means how much of its original value, based on MSRP, the vehicle maintains after it is been on the road for a given amount of time. That makes Kia’s acknowledgment as the Most Improved Mainstream Brand in ALG’s Residual Value Awards an impressive feat indeed.

Kia quality surely leads the way in the ALG Awards where the all-new 2011 Sportage crossover and Optima sedan were successfully credited. The former had the best residual value in its class, maintaining 62 percent of its original MSRP after 36 months of tenure; the 2011 Optima’s residual value hopped 19 percentage points over that of the 2010 model, reaching 52 percent that highly indicates better mark than that of the Chevrolet Malibu.

It is not due to potluck that each of these Kia cars are standout examples of Kia design-driven product revolution, as well as various award winners from other manufacturing third parties. For the Sportage, this includes freshly being entitled International Truck of the Year just prior to the North American International Auto Show held in Detroit. It was prestigiously chosen by a jury of 12 respected automotive journalists that presented to the Sportage for its spectacular and remarkable design, emotional appeal and overall presentation.